How To Optimise Your Shopify Store For SEO: The Ultimate Guide
Introduction
SEO is the most important factor when it comes to your website.
Without SEO, you won’t be found on Google!
If you know how to optimise your Shopify store for SEO, then you will never have to worry about being bogged down in search results.
You’ll also generate more traffic and create a better user experience for your customers.
If you have an online business, you need to market it using different tactics.
Nowadays, social media has quickly become a popular and effective way to reach customers. However, another marketing tactic that is overlooked by many businesses is search engine optimisation (SEO).
SEO is the complex process of improving your website’s rankings on search engine result pages (SERPs), where you can increase your visibility online and drive more traffic to your site.
But the question remains: how do you get started?
This article will provide an overview of SEO and why it’s essential. Then we’ll give some tips for getting started with a basic SEO strategy for your eCommerce website.
So what are the best SEO practices you should incorporate into your Shopify store?
Read on and find out!
What is SEO?
In the simplest terms, SEO is a process to help your website rank higher in search engine results pages.
When regular people use a search engine like Google, one of the essential things they notice is a list of websites related to their search.
This list is called a SERP (search engine result page). The higher up a website appears on the SERPs, the more visitors you’ll receive from it.
Basically, SEO is all about ensuring that your site ranks as high as possible on these SERPs. Many factors influence how high you rank on SERPs, and we’ll discuss those later in the article.
Why Is SEO So Important for Your Ecommerce Business?
Your personal ecommerce seo is essential for your eCommerce business as it helps you increase your traffic and sales.
It does this simply by increasing the number of visitors to your site.
If you rank higher in the SERP, you will get more clicks on your website than if you rank lower.
Additionally, SEO can help with customer acquisition costs (CAC). When a visitor visits your site, they might not purchase on that visit. However, they might return to make a purchase at a later date.
By ranking higher in the SERPs, you have more exposure and, therefore, more potential customers seeing your website where they might not have found you another way.
Additionally, eCommerce SEO also indirectly reduces CAC when driving customers to your site through search engine results pages (SERPs).
Suppose someone is looking for “women’s fashion” and finds your site first because it ranks highly in the SERP for that search term. In that case, there is less work for marketing team members to do to convince them to make a purchase.
This means that less investment from marketing leads to lower CACs.
What Is The Best Shopify Theme For SEO?
Choosing the perfect theme for your store can be difficult.
Several factors contribute to this difficulty, and we will try to simplify them as much as possible.
Finding a Shopify theme that fits what you need for your eCommerce business and enabling you to be seen in internet searches is a delicate balance.
Here are 5 main things to consider when choosing your theme:
SEO
The term SEO simply means Search Engine Optimisation, and it is crucial in determining how prominently your website appears in search engine results.
To rank higher on Google’s search engine listings, you have to have an SEO-friendly site.
Shopify SEO is different from ordinary SEO. Shopify’s own website informs us that it includes all three types of tactics:
- On-page optimization for your content, which will make both you and search engines happy;
- Off-page activities on other platforms like Link Building or Social Media; and
- Technical activities like site speed optimisation to index the store by search engines.
Image and Video SEO
To rank higher on Google’s search engine listings, you need the right content types on your ecommerce sites.
Websites with images and video tend to rank higher than those without because they provide information that cannot be put into words.
You have the option of embedding YouTube videos or uploading your own images in Shopify themes.
Keyword Research & Competition Analysis
To choose the very best Shopify theme for SEO, you need to research what keywords are most relevant for your products or services for SEO success.
The first step in SEO is keyword research. It’s super important to know what people are typing in when they search for something.
Every page on your Shopify store should incorporate a few of the keywords you researched. This will make it easier for your site to be found by people looking for your products or services.
You need to include your keywords in each blog post or product’s title, description, and tags.
How long should you use a keyword?
It really depends on how much of an answer you want someone to have when they type it into Google!
For example, if you’re selling a specific type of lighting and someone types “where can I buy accent lighting near me,” then you should use the term “accent lighting” throughout your site for people searching for that specific term.
To find new keywords, note what questions people ask about your products or services, and then create content with those keywords in mind!
Keyword research can also help you find out how competitive your chosen keywords are so that you can select a theme that will work well with this competition level.
Content Marketing
Content marketing is one of the most critical factors for eCommerce SEO.
Your website needs to be well-written, informative, and clear so that it can rank higher in the search engine results pages (SERPS).
It’s also a great idea to use keywords within your content on your Shopify store. This lets Google know what your page is about and why people should visit it.
You should also link to other websites when you mention them in your content. This will add more links back to your page and raise its ranking on Google SERPs.
Link building
Link building is a great SEO practice that you should consider.
The goal of link building is to get other websites to link back to your shopify store. The higher amount of links pointing back to your site, the more critical it becomes in search rankings.
That’s because Google uses PageRank when evaluating pages for ranking.
PageRank is a system developed by Google co-founder Larry Page, where it assigns a numerical weighting to each web page on the Internet according to the number and quality of links pointing at it from other highly ranked pages.
For example, if you have one high-quality link pointing at your site, then you will be worth around 1/10th as much as 10 high-quality links pointing at your site.
But that absolutely doesn’t mean that you should go out and try to get as many links as possible just so your site can rank better in search results!
There are some ways to build up good-quality links without sacrificing your website’s integrity or credibility.
What Is The Best SEO App For Shopify?
There are many SEO tools for Shopify on the market, but not all are created equal, and it can be really hard to know where to look with so many options to choose from.
We have compiled a set of the best SEO apps for Shopify that can help you stay way beyond your competition and drive traffic to your Shopify store.
There are various tools here that will suit any business needs, including listing management, product data management, keyword research, competitor analysis, and more.
SEO Manager
The Shopify SEO Manager app is a great tool to use if you want your store’s ranks increased, and it’s arguably the best SEO app for Shopify due to its wide variety of exclusive features.
It allows you to make custom meta tags, titles, keywords as well as descriptions of your website.
On top of that, it will give relevant feedback on how those categories are performing on a global scale.
SPO (SEO Product Optimiser)
The SPO SEO Product Optimiser has two versions, and both pack a punch. The free version of the app provides helpful tools for managing your Shopify site.
You can research niche keywords with it and have the app assist you on how to best use them; it also features an advanced bulk editing feature that’s excellent for saving time in the long run by letting you quickly review your links.
Reload SEO
Reload SEO is a keyword optimisation app that is well-suited for beginners and useful for advanced store owners in SEO success.
Its main feature compared to other apps is it provides you with your Shopify competitors’ content analysis.
The truth of the matter, business SEO does not reward fair play – it’s a numbers game where you elevate your store above others. Any competitive edge one can obtain over other businesses will produce potential traffic for your Shopify store.
How To Do SEO For Shopify Website
A website is absolutely no good if nobody can find it.
That’s why search engine optimisation (SEO) is essential to success.
SEO success is a complicated process, but by following these simple steps, you’ll be on your way to making your Shopify store rank higher in search results and get more traffic.
Take a look at these tips for optimising your Shopify site.
Optimize your Shopify store for search engines
Search engine optimisation (SEO) can be complicated, but it’s necessary for success.
Optimising your Shopify store starts with a solid technical foundation, and you’ll want to use structured data and schema so that search engines can easily understand your content.
You should also make sure that the keywords you want to rank for are in the title and description of the page.
In addition, you can add meta tags on your site map and use keyword-heavy links within your site.
Finally, don’t forget about using images!
Images should be optimised for SEO by including titles and captions that contain keywords relevant to your business.
Create content that’s easy to find and index
One of the most essential parts of SEO success is the content on your website.
If your website is full of difficult-to-find content, search engines like Google and Yahoo will have a hard time indexing it.
When you create content, take these things into consideration:
• Keep it short and direct, such as “How to dress for a date, the best guide”, “The best face cream – our guide and recommendations or something from our space “Local SEO – Our simple guide to ranking higher”
• Make sure it’s easy for people to understand
• Write in simple language
Search engines prioritise pages with good content over pages with bad content, so that’s what you need to focus on when optimising your site for SEO.
Make your website mobile-friendly
Google’s latest algorithm, Mobilegeddon, makes marketers scramble to make their websites mobile-friendly.
So it’s essential to make sure your Shopify store is responsive and easy to navigate on any device.
The mobile-friendly tag will appear next to your site in Google’s search results if you have a responsive website design.
And if you don’t have a responsive design, your site may be penalised or disappear from Google’s results altogether.
Use social media to increase traffic.
One of the pinnacle steps to optimising your Shopify site for search engines is to use social media.
Social media accounts like LinkedIn and Facebook are free, and they can get you a lot of targeted traffic.
You can post updates detailing new products on your store, share coupon codes with followers, or promote sales.
This is a great way to make it easy for people to find your business online.
Search engine optimisation is more than just random keywords.
It is important to know that search engine optimisation is about more than just choosing the right keywords.
You have to think about various factors and make sure that you’re following best practices when it comes to ranking your Shopify store in search results.
Synonyms, semantic relations, and page structure
One of the most crucial aspects of SEO is synonyms, semantic relations, and page structure.
This means that keywords should be used in various contexts, including texts, titles, headings, and so on.
There should also be a balance between related and unrelated terms, which will help search engines understand what your page is about.
The other thing you want to look at is your eCommerce SEO page structure. The more information you provide as links on a page, the easier it will be for people to find what they’re looking for.
If you have too many links or not enough information, it can cause confusion and prevent people from finding what they’re looking for.
You also need to ensure that your website can be navigated easily with both keyboard and mouse controls (if possible).
You don’t want visitors to have to use their hands or feet just to get around your site!
Lastly, it’s important to remember that fantastic content is the foundation of SEO success! By adding quality content that provides value to readers, you will make your website more relevant in search engine results pages (SERPs).
Keyword density and relevance
One of the most underestimated elements of SEO is keyword density and relevance.
Keywords should appear throughout your site, but make sure that they are relevant to your content.
For example, if you’re selling shoes online, then related keywords may include “shoes,” “booties,” or “Christian Louboutin.”
Is Shopify Good For SEO?
Shopify is a great eCommerce platform that lets you create and manage your own online store and is an excellent tool for anyone who wants to start their own business with an online presence.
Shopify offers the ability to build an online Shopify store from scratch, including all of the necessary features for your business.
It also includes some extra benefits that make it easier for you to grow your website traffic and improve your rankings in search engines using SEO techniques.
One of these benefits is the built-in search engine optimisation functions, which allow you to optimise your website’s performance within Google, Yahoo!, and Bing, making you visible in business to people who otherwise may not have seen you!
Conclusion
In this guide, we’ve explored some of the most important aspects of search engine optimisation and how they can positively impact your Shopify store.
By implementing these practices, you’ll find that you’ll have an easier time attracting new customers via search engine result pages.
The most important aspect of SEO is consistency.
As you work on these practices, don’t forget to revisit them periodically to ensure that your site is still optimised for search engines.
If it’s not, you may find yourself slipping in the rankings.
