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There’s no denying the fact that Facebook is the biggest social network in the world. It boasts of 2.7 billion monthly active users, which is why companies are so keen on advertising on this platform. Doing so allows them to be where the consumers are.

Incorporating Facebook advertising into your overall strategy benefits your business in many ways. However, you should know that promoting on this platform isn’t as straightforward as it seems. The truth of the matter is that you may also lose a lot of money, especially if you don’t know how to use Facebook Ads correctly.

To help you steer clear of budget-depleting mistakes and do Facebook advertising the right way, here are some tips worth following:

1. Target the Right Audience

Facebook’s tools allow you to choose the group of people you want to be reached by your ads. You can segment your market according to demographics, behaviours, and interests, as well as their fields of study.

These features are helpful, but you must learn how to use them effectively. The key here is to understand who your target audience really is and be as detailed with the description as possible. This will guide you as you select your ads’ target audience. Ultimately, this will help you choose the right group to show your ads to and gain better conversions.

2. Create A Remarketing Campaign

Not all of your target audiences will be hearing of your brand for the first time. Some may have already been to your website before or have purchased from you previously. These people are considered warm leads, and they need a different kind of message to convince them to make a purchase.

This is where remarketing campaigns are particularly important. These campaigns enable you to keep in touch with customers who have expressed interest in your product and bring them back to your site.

3. Exclude Past Converters

You constantly have to monitor the performance of your campaigns and exclude those who have already converted. Showing the same ad to the people who have already purchased it is just a waste of money. On top of that, this can put them off, annoy them, and even drive them away from your brand.

You can avoid all of these by creating a Custom Audience and proceeding to the ‘Exclude’ feature. This is where you can select the people who have already converted so that they will stop receiving your ads.

4. Maximise Facebook Analytics

Facebook Ads has an amazing set of analytical tools. Make sure that you utilise this to track the performance of your campaigns, identify which strategies are working, and refine your execution.

When it comes to Facebook advertising—and any other form of online advertising, for that matter—analytics is important to succeed. You must regularly track your efforts, analyse insights, and use the data you gathered to adjust your strategy accordingly. With this, you will soon develop ad practices that will work wonders for your business.


Advertising on Facebook will bring a lot of benefits and advantages to your business—as long as you do it right. If you do not pay close attention to your executions and rush through the process, you’re highly likely to lose a lot of money because of ineffective ads. On the contrary, following the tips mentioned above will help you get started on the right track to a robust Facebook advertising strategy.

Do you require the services of an experienced Facebook ads agency in the United Kingdom? We can help! At 408 Media, we can drive scalable revenue growth for your business using our proven strategies and techniques. If this sounds like what you need, get in touch today!



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