So you have a website and garnering tons of visitors daily, but if you find that they’re leaving even after navigating the site, the visit is basically useless. Any traffic that you can get is always welcome, but if it doesn’t convert, then what good is it?
Depending on the nature of your business, you may have a different idea of what conversion is, but it’s essentially getting your site visitors to be paying customers. An e-commerce site might measure their conversion rate by the number of purchases made online, while an online fitness guru might consider selling a subscription a successful conversion. Either way, every business wants to convert, and luckily there are tips and tricks that you can employ on your website to improve your conversion rates.
Improve your web design
Maybe the reason why your visitors aren’t converting is that they think your website’s design is subpar. Based on a survey conducted by Google, audiences make their first impressions of a site’s overall look within 1/20th of a second. This just means that if they’re not attracted to your site, it’s likely that they won’t convert. What’s more, users also tend to balk at “visually complex” sites, aka sites that have too many elements. If you want to improve the look of your page, you may want to eliminate excess design elements that serve no purpose. The idea is to simplify it enough to keep your visitor focused on the content you want them to see.
Add social proof
No one really wants to be the first person to use a product or service. You can give your audience peace of mind by incorporating social proof on your website, such as testimonials or reviews from past clients or customers. According to an expert marketer, quality social proof can mitigate uncertainty in the part of consumers and may result in as much as 400% improvement in conversions.
Experiment with various calls-to-action
A call-to-action (CTA) is essentially a button or link that directs visitors to take a certain action, like “Add to Cart” or “Subscribe Now.” When it comes to CTAs, it will benefit you to test multiple iterations. Doing so can help you figure out which CTA performs best, which is also the CTA that you should stick to. There are times that authoritative statements work, but in some cases, a more casual approach is needed. Try to come up with different variations to discover that one unicorn that yields the best conversion rates.
Add a live chat on your site
Many visitors may want to buy your product or service but encounter trouble deciding. This is the case for new and small businesses that have barely any social proof yet. To quell their doubts, a live chat tool is perfect for helping them out. That way, they know where to consult if they have any questions or concerns.
Learning how to increase your conversion rate actually isn’t that difficult, as long as you’re willing to experiment and iterate. By following the tips mentioned above, you can enjoy more conversions.
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