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Why Are Backlinks Important for SEO? The Importance of Link Building

If you’re wondering why are backlinks important for SEO, you’re not alone. A lot of people don’t understand the importance of link building and how it can help their website rank higher in search engine results pages. In this article, we will go over the basics of link building and explain why it is such an important factor for SEO. We’ll also provide some tips on how to get started with link building for your own website.

What is a backlink in SEO?

A backlink is simply a link from one website to another. In SEO, backlinks are considered important because they are a vote of confidence for the quality of your content. The more high-quality websites that link to your content, the better it will rank in search engine results pages.

Backlinks also play a major role in Domain Authority – DA ( Several tools such as MOZ, AHREFS, and SEMRush use this metric to ascertain the authority of a website). The higher the number of backlinks pointing to your page, the more likely it is to rank high in search engine results. This means that if you want to improve your SEO, you need to focus on building high-quality backlinks from reputable websites.

What is the importance of backlinks for SEO?

There are a few reasons why backlinks are so important for SEO. First, they help to improve your website’s credibility and authority. Google considers websites with high-quality backlinks to be more trustworthy, which means they are more likely to rank higher in search engine results pages.
Second, backlinks help to increase traffic to your website. When someone clicks on a link from one website to another, they are taken to the destination website. This increases the chances that someone will visit your website and potentially click on one of your ads or purchase one of your products or services.

91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks. 


How to create backlinks?

There are a few ways to create backlinks for your website. The most common method is to create great content that other websites will want to link to. This could be a blog post, an infographic, or even just a helpful resource page. Once you have created this content, reach out to other websites in your industry and ask them to link to it.
Another way to create backlinks is through directory listings and guest blogging. Directory listings are simply online directories of websites in different industries when you submit your website to one of these directories, you will typically be asked to include a link back to your website.
Local Directories are typically useful for Local SEO and they can provide geolocation and therefore allow your site to become relevant for localized keywords. For example a keyword we would target would be “SEO Agency Cheshire”.
Guest blogging is when you write a blog post for another website in your industry.

Types of backlinks in SEO?

There are two types of backlinks in SEO: do-follow and no-follow. Do-follow links are the most common type of link and they pass along “link juice” to the destination website. This helps to improve that website’s ranking in search engine results pages. No-follow links, on the other hand, do not pass along link juice. These links are typically used for sponsored content or advertisements.
When you’re building backlinks for your own website, you should focus on getting high-quality do-follow links from reputable websites. These will be the most beneficial for your SEO efforts.

How do quality backlinks affect your business?

Quality backlinks are important for two reasons: they help to improve your website’s ranking in search engine results pages, and they help to increase traffic to your website. When you have high-quality backlinks from reputable websites, it tells Google that your website is a credible source of information. This can result in your website ranking higher in search engine results pages, which means more traffic and potential customers for your business.

Building quality backlinks is not an easy task, but it is worth the effort. By focusing on creating great content and reaching out to other websites in your industry, you can start to build high-quality backlinks for your own website. And with a little bit of patience and hard work.

How to size up a backlinks prospect before approaching

Not all backlinks are created equal. In order to determine if a website is a good candidate for a backlink, there are a few things you can look at. First, check the website’s Domain Authority. This is a measure of how strong and popular a website is. The higher the Domain Authority, the better.
Second, take a look at the quality of the content on the website. Is it well-written and informative? Or is it full of typos and grammar errors? If it’s the latter, then you might want to reconsider getting a backlink from that website.
Third, check to see if the website is relevant to your industry or niche.

How to remove toxic or bad quality links?

If you have bad quality or toxic backlinks pointing to your website, there are a few things you can do to remove them. The first thing you can do is reach out to the website owner and ask them to remove the link. If they don’t respond or they refuse to remove the link, then you can use Google’s disavow tool. This allows you to tell Google not to take certain links into account when they’re determining your website’s ranking in search results pages.
If you think a link might be bad for your SEO efforts, it’s better to be safe than sorry and remove it. By taking these steps, you can protect your website from the negative effects of bad backlinks.


Backlinks are still an important part of SEO, and they can help to improve your website’s ranking in search engine results pages. However, it’s important to get high-quality backlinks from reputable websites. You can also use Google’s disavow tool to remove bad or toxic backlinks from your website. By taking these steps, you can protect your website and ensure that it has a positive impact on your SEO efforts.

Thanks for reading! We hope this article was helpful. If you need help getting started, or would like a free 30-minute consultation call, book your call here.



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