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Employing a multi-pronged marketing strategy is crucial for business longevity. Among the common marketing tactics are Search Engine Optimization (SEO), social media advertising, content marketing, email marketing, and pay-per-click (PPC) advertising.

Paid search, in particular, is considered one of the most effective forms of online marketing. PPC advertising is known for its ability to help you multiply your traffic and generate quality leads in a relatively short amount of time. One of its biggest advantages over other forms of advertising is that you are only charged once a user clicks through to your landing page. Once they’re there, all that’s left to do is to convince them to convert. There’s no doubt that PPC advertising can be powerful!

It’s easy to assume that only large enterprises can benefit from paid search advertising, but PPC can do wonders for your small or medium-sized enterprise (SME) as well. Here’s how:

1. Increased value for branding

Branding can be quite a challenge, particularly for small and medium-scale businesses. Even so, branding is crucial for your business’s image and identity. That’s why you should be willing to do what it takes to create brand awareness and sustain a positive image in the long run. There are many ways to do so, but utilizing a paid search campaign can add more value to your brand identity. When users see more of your ads being displayed, that can translate into brand recognition.

2. Better and faster results for online marketing

One great thing about paid search is that it can yield fast, yet high-quality results. In fact, a PPC campaign can drive significant traffic to your business website within two to three months. The goal is to display as many campaign ads as you can to the best leads as possible. That way, the money you spend on clicks comes back in the form of profit!

The more you focus and spend on paid search, the more traffic you’ll be able to drive. While SEO and social media marketing have their merits, we have to admit it takes longer for them to yield results.

3. Capability to reach the target market

Compared to other digital marketing efforts, PPC campaigns have the capability to reach a highly specific target market. As most users instantly rely on the internet to get information, having your ads displayed anywhere on the web can attract potential customers. You can drive these users to your web pages.

If you’re lucky, you can generate more leads and even get them converted into actual customers. Unlike SEO and social media marketing, reaching the target audience can be quite challenging. In fact, a PPC campaign is said to be more reliable than SEO or social media marketing.

4. No dependency on Google’s algorithm

Lastly, the PPC campaign doesn’t have to depend on Google’s algorithm. So long as you are able to create effective ads with relevant keywords, you can expect interested or curious users to click through to your landing page. In contrast, SEO strategies have to keep up with the changes and updates in the Google algorithm. Because such changes are constant, SME companies need to be on their toes in order to cope with and become highly effective.


Ultimately, paid search is an effective form of brand promotion and business marketing. As mentioned above, such a strategy can increase the value of your branding, yield better and faster results, reach out to the target market, and stand without Google algorithm dependency. Make sure to optimize your PPC campaign and make the most out of it for your business to thrive and flourish.

We are a PPC management agency in Crewe. If you need help with running PPC campaigns, get in touch today to see what we can do!



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