Search is what we do. So we do it properly.
We're a search marketing agency helping UK businesses get found first: in search ads, organic search results, Google Maps results and AI answers.
Google Partner · Certified Google Ads agency
Trusted by brands like
Why specialist
The same customer, on the same search, now sees a sponsored result, a map pack, an AI-written answer and the organic listings, usually all before they scroll. Most agencies still treat those as separate jobs run by separate teams who rarely talk to each other.
We don't. As an SEO and PPC agency, we keep paid and organic search under one roof, run by people who have spent their careers in it. Your paid search data tells us which keywords actually make money, so the SEO effort goes there first. Your organic content feeds what AI assistants say about you. Your Google Business Profile wins the local searches your ads would otherwise pay for.
That's what being a specialist search agency means to us. We don't do web design, branding or PR. We do search, and we do it in depth.
What we do
Every paid search platform, run for profit rather than clicks. Search, Shopping, Performance Max and YouTube, built around your margins and judged on revenue. Led by Adil Jain.
Rank on Google, get named in ChatGPT, Gemini, Perplexity and AI Overviews, and win the map pack with a properly run Google Business Profile. Led by Darren Graham.
Also delivered to the same standard
Results by industry
Most of our clients work with us under NDA. Here's a flavour of what that work has delivered.
See what it's like to work with us, and what we'd actually do with your account, before you commit to anything. There's no charge and no obligation.
Paid search, SEO, AI search, your Google Business Profile, or any of our other channels.
A short call where we find out about your business, your goals and what you want from the channel.
We dive into your channel and diagnose where you sit in the market, how you stack up against competitors, what's working, what needs optimising and where your money is being wasted.
A full roadmap showing exactly what we'd do, and how we'd do it, if we were working together.
Why 408?
That's roughly how far away the fixed point is that people have steered by for centuries. It's how we think about growth: pick a clear direction and hold it steadily, year after year. Our average client stays more than three years.
Read our storyLeadership
Paid search is led by Adil Jain, and organic and AI search by Darren Graham. Between them they've run search for household-name retailers and fast-growing UK brands, and they set the strategy behind every account we manage.
More about 408 Media
Paid SearchNearly 20 years in paid media for brands including Marks & Spencer, Sports Direct, Euro Car Parts and Lipsy.
SEO & GEO15+ years in organic search. Leads SEO and GEO for clients including TP Toys, Beaumont Wealth and First Tunnels.
How we work
Every client has a key technical person who knows the account inside out and is their day-to-day contact, with Adil or Darren setting the strategy. You won't be handed to a junior after the pitch.
We report on sales, leads, cost per acquisition and return on spend. Clicks and impressions are only interesting if they lead somewhere.
If the conversion data is wrong, every decision built on it is wrong. We check and fix tracking first, every time.
If something isn't working, we'll tell you, and tell you what we're changing. If a channel isn't right for you, we'll say that too.
Our average client stays more than three years, and some clients have worked with Adil for nearly 20 years, long before 408 Media was founded.
Paid search data steers the SEO plan, and organic wins let you pull back spend where you no longer need it.
Credentials
Ready when you are
Pick your channel, have a quick get-to-know-you call, and we'll dive into your account and give you a full roadmap. There's no charge and no obligation.
