Affiliate Marketing & The 80/20 Rule
Every business initially likes the concept of affiliate marketing. And why wouldn’t they, as you only pay commission on sales? The change of perception is usually once a business has paid their affiliate network set-up fees and the sales don’t start flooding in. There may be a trickle – but there certainly isn’t a flood to justify the initial set-up fees.
It is at this point that a business does one of two things. (1) leaves the campaign to its own devices and lose interest. (2) realise that you need an affiliate specialist to create a strategy to engage the top 20% of affiliates who will drive 80% of your sales. If you are the latter, then 408 Media is the agency for you.